Social responsibility consumerism and the marketing

Posted on 15 August by Lynn Serafinn Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately.

BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard. initiativeblog.com has been an NCCRS member since October The mission of initiativeblog.com is to make education accessible to everyone, everywhere. Students can save on their education by taking the initiativeblog.com online, self-paced courses and earn widely transferable college credit recommendations for a fraction of the cost of a traditional course. Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in .

The upper classes in any society are more satisfied with their lives than the lower classes are, but they are no more satisfied than the upper classes of much poorer countries, nor than the upper classes were in the less affluent past.

After all, it relies upon their unwilling participation to be able to function.

Political movements for land rights such as the Zapatistas in ChiaPas. Mexico who advocate communal solutions to the problems of landless peasants and economic independence for local communities deserve at least critical support for their rebellion, even if some would disagree with their guerrilla tactics.

By insisting on production for local use, small-scale farmers are attacking the notion of a world market, in which developing countries are dependent on what ever prices that the consumer class is prepared to pay for cash crops.

The consumer class needs to be provided with the necessary information for them to begin publicly challenging the notion that consumerism is the only way to live. The Social responsibility consumerism and the marketing Campaign has begun to tackle this task modestly and this autumn will organise the 6th International No Shop Day, with actions designed to inform and gain media attention.

Unfortunately this is not an option for most people, as the global market extends to societies that for centuries have relied on non-money economies. It has been responsible for a massive shift of people towards cities, and has robbed them of the ability to feed themselves.

In countries such as Brazil, many are forced to eke out a living scavenging amongst the rubbish of the elite. There have been several attempts to-'buy nothing' in a consumer society, where individuals or groups have deliberately impoverished themselves as a protest against the greed they see around them, and as a way of trying to provoke debate or inspire by example.

However, I do not feel we will get many takers for our message if we promote this as the only, or primary, way of living an anticonsumerist lifestyle. Share things that obviously have a high resource impact, such as cars, lawnmowers, deep freezers, etc. You might want to ask if you could survive without a fridge.

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Before the s people used to shop locally and regularly for perishables, and the pantry would keep most things fresh for an acceptable length of time. Only the TV dinner junkie need have anything to fear from the demise of the fridge.

Another example of buying less would be the radical extension of home and allotment growing, as happened during the second world war. Colin Ward's recent work on the allotment shows how significant the idea became in the days when the working class was associated with hard work and self-reliance.

But by buying less we do not automatically make a better society, merely a less polluted one. There is still the need to design and implement better ways of running a post-consumer economy. Buy goods which have little or no packaging or make your point by presenting the excess to the manager of the shop.

Try to buy more durable goods. Avoid advertised products and the feeling of being manipulated. Until recently the bitter-drinker usually escaped the worst excesses of the lager advert, largely because lagers are indistinguishable from one another and have to be sold with a loutish imagewhereas bitters tended to have distinct ingredients and tastes.

Now we have to put up with 'widgets' and 'draught bitter in a can' a hideous oxymoron if ever there was one. The Draught Guinness to 35 million, could stand Britain's 18 million male drinkers a free pint of Guinness each.

This approach to anticonsumerism might best be summed up in the Lifestyle Movement's slogan: Live simply so that all may simply live c Ethical Consumption. Today, large numbers of people recognise that national governments are less powerful than trans- and multi-national corporations.

Many buy cosmetics which are not tested on animals, believing their economic vote has power. After all, if the workers don't collectively buy back their bosses' own products the system would collapse.

The only problem here is that these economic 'votes' are not very evenly distributed. However, an educated consumer class might want to invent an ethical category based on Anticonsumerism. Particularly bad culprits for encouraging consumerism such as Coca-Cola or McDonalds, the major brewers and Nestle could be boycotted unconditionally on this basis with no other aim than to drive them out of business.

The reverse of this would be positive buying, where products are purchased because of their ethical soundness. Examples would include fairly traded goods giving exploited producers a higher price for their goods and ethical investment.BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard.

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Altruism Definition Altruism is an important concept in initiativeblog.com altruistic can be considered one of the characteristics of a good person.

What is altruism? It is important to define altruism and.

Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in . As conscious consumerism continues to gain steam, making social responsibility part of your company DNA — and letting people know about it with social responsibility marketing — is an awesome way to distinguish your store. Corporate Social Responsibility (CSR) is a commitment to integrate social and environmental concerns into a company’s business model. CSR incorporates public and .

Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and .

Since its inception, it had endorsed and championed various social issues such as opposition to animal testing, developing community trade, building self-esteem, campaigning for human rights, and protection of .

initiativeblog.com has been an NCCRS member since October The mission of initiativeblog.com is to make education accessible to everyone, everywhere. Students can save on their education by taking the initiativeblog.com online, self-paced courses and earn widely transferable college credit recommendations for a fraction of the cost of a traditional course.

Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in .